Ovarian Cancer Awareness
FOLONARI, the iconic brand which brings ‘the passion of Italy in every bottle’ as revealed in the ongoing ‘AMORE, ITALIA, FOLONARI’ campaign, has partnered this year with the Ovarian Cancer Research Fund Alliance. Joining forces with OCRFA gives Folonari a national platform to reach a larger audience and continue their fight against ovarian cancer with the ‘Time to Teal with Folonari’ campaign.,
In its 7th annual mission, Frederick Wildman and Sons will continue working together with its trade partners—wholesalers, retailers and restaurants—in promoting Folonari as THE wine that ‘gives back’ to Ovarian Cancer Awareness. Throughout the month of September—Ovarian Cancer Awareness month—Folonari will donate .50c of every bottle sold, to the OCRFA, for up to $10,000.
“We are delighted to have partnered with such an important organization dedicated to advancing ovarian cancer research and awareness,” said Francine Kowalsky, AVP/Marketing for Folonari. “The organization has invested over $70 million in research and since 1998, helped secure over $2.2 billion in federal dollars to ovarian cancer research and awareness. We are hopeful that the ‘Time to Teal with Folonari’ campaign and the generosity and participation of the wine trade associated with Frederick Wildman, will help the alliance in raising more funds for this important cause,” continued Kowalsky.
Millions of consumers have been reached through wine promotions and tastings with retailers, restaurants and clubs since Wildman began the program began in September of 2010. Eye-catching retail displays and social media campaigns have generated visual awareness and creative activations. In a total of seven years, Wildman has ‘given back’ over $100,000 to this cause.
Together we can bring hope to women everywhere!